Outlier
Find who is beating you on Instagram, watch what they do, and get told exactly what to change.
Watchlist
aspiration (2)
| @jjluizgomes | 17,158 | +0.02% |
| @startups | 17,468 | +0.06% |
competitor (6)
| @_socialjack_ | 32,022 | -0.01% |
| @fabeveryday | 49,129 | +0.00% |
| @kitchenathoskins | 7,804 | +0.01% |
| @livingsweetmoments | 9,601 | +0.01% |
| @startups | 17,468 | +0.06% |
| @therealfooddietitians | 597,743 | +0.06% |
learning (2)
| @codetourig | 63,257 | -0.02% |
| @mds | 87,800 | -0.01% |
New breakouts
@kitchenathoskins
5.88x mediancompetitorbold-claimdemo
The reel immediately captures attention with a bold claim of 'easiest' and visually showcases an incredibly appealing, soft, and moist cake. The direct call to action, 'Comment CAKE and I’ll send the recipe straight to your DM!', creates a strong incentive for engagement by offering immediate value (the recipe) in exchange for a comment.
Steal this: Use a direct 'Comment [keyword] for [value]' CTA to drive engagement and capture leads via DMs.
@startups
8.42x medianaspiration
@codetourig
33.39x medianlearning
@mds
37.26x medianlearning
@mds
107.55x medianlearning
@fabeveryday
27.79x mediancompetitor
@livingsweetmoments
5.89x mediancompetitor
@kitchenathoskins
7.02x mediancompetitor
@kitchenathoskins
10.04x mediancompetitor
@therealfooddietitians
13.1x mediancompetitor
@therealfooddietitians
35.86x mediancompetitor
@jjluizgomes
2.26x medianaspirationpattern-interruptselfie-video
The visual thirst-trap presentation immediately grabs attention with strong physical appeal. The ultra-short 1.5-second duration causes viewers to loop the video multiple times before scrolling, heavily boosting algorithmic retention scores.
Steal this: Post ultra-short, under-2-second visually striking loops to force automatic replays and maximize completion rate.
Teardowns
@Startups
17,468 followers
@wesbos
57,229 followers
@minimalistbaker
1,983,333 followers
@hubspot
656,402 followers
HubSpot's content, while attempting entertainment, remains too product-centric and lacks the extreme, culturally resonant, or emotionally provocative elements that drive viral engagement in...