@hubspot
Verdict
HubSpot's content, while attempting entertainment, remains too product-centric and lacks the extreme, culturally resonant, or emotionally provocative elements that drive viral engagement in its niche. Its consistent, deliberate pacing and direct CTAs prioritize information delivery over the immediate, captivating hooks and diverse formats that outperformers use to maximize reach and retention.
Gaps
hooks
Outperformers use immediate, often shocking or highly specific hooks, such as 'THERE HAS GOT TO BE A BETTE' (viicc.me, 3.0s) or 'amos arrasar nas eleições' (jjluizgomes, 1.5s).
HubSpot's hooks are longer and less abrupt, like 'Everything all' (7.2s) or 'ugh' (4.29s).
pacing
Outperformers utilize a wider range of pacing, from ultra-short loops (jjluizgomes, 1.51s total duration) to very fast cuts (SocialJack Media, avgShotSec: 1.9s) or very slow, high-production pieces (viicc.me, avgShotSec: 22.62s).
HubSpot's pacing is consistently 'deliberate' with average shot durations around 4.02s to 4.4s.
format
Outperformers leverage diverse formats like animated musical parodies (viicc.me's DLpszlCMnbk), listicles (_socialjack_'s DXrLK8RADqT), and ultra-short selfie-videos (jjluizgomes's DUM-fz3DCwW).
HubSpot primarily uses 'skit' (confessional style) and 'talking-head' formats.
on-screen text
Outperformers use dynamic and varied on-screen text, including bold, capitalized lyric subtitles (viicc.me's DLpszlCMnbk), glowing serif text (_socialjack_'s DXpeXIKiWHR), or text cards with emojis (jjluizgomes's DXDYBvxDOcl).
HubSpot uses 'Minimal white sans-serif captions' or 'Minimal, word-by-word standard subtitles.'
CTA
Outperformers frequently omit direct CTAs or use softer, engagement-focused CTAs like 'DM "TRUST" and let’s talk.' (_socialjack_'s DXpeXIKiWHR).
HubSpot consistently includes direct product CTAs such as 'Try it free at hubspot.com/aeo.'
topics
Outperformers tackle broader industry anxieties (AI vs. human touch), reframe boring B2B tools into vibrant entertainment, or use extreme, culturally relevant humor (political deepfakes).
HubSpot's topics, even when entertaining, remain focused on explaining specific product features like AEO.
Shoot these next
Automated Business Symphony
skitThis concept mimics viicc.me's DLpszlCMnbk by reframing a common B2B pain point (manual data entry, complex automation setup) into a vibrant, high-production animated musical parody, creating instant emotional resonance through entertainment.
modeled on https://www.instagram.com/p/DLpszlCMnbk/
Lost Leads? CAPTCHA Challenge
voiceover-brollDrawing from viicc.me's DMhSoq7JYyp, this concept uses an ironic, minimalist graphic (like a CAPTCHA for 'Lost Leads') to humorously highlight a universal business frustration before cutting to a sleek, practical HubSpot solution for lead capture or nurturing.
modeled on https://www.instagram.com/p/DMhSoq7JYyp/
AI vs. Human Touch: The Trust Factor
voiceover-brollInspired by _socialjack_'s DXpeXIKiWHR, this concept taps into industry anxiety around AI by affirming the irreplaceable value of human trust and physical presence, visually contrasting cold AI interactions with warm, personalized customer experiences powered by HubSpot.
modeled on https://www.instagram.com/p/DXpeXIKiWHR/
Top 5 Growth Hacks for E-commerce Startups
listicleThis concept directly models _socialjack_'s DXrLK8RADqT by instantly hooking a specific niche (e-commerce startups) with a high-value listicle, alternating between relatable b-roll and colorful motion graphics to integrate HubSpot features as actionable solutions.
modeled on https://www.instagram.com/p/DXrLK8RADqT/
Instant Workflow Automation Loop
ultra-short loopMimicking jjluizgomes's DUM-fz3DCwW, this concept creates an ultra-short, visually striking loop (under 2 seconds) that showcases a single, powerful HubSpot benefit (e.g., instant automation) to force automatic replays and maximize algorithmic retention scores.
modeled on https://www.instagram.com/p/DUM-fz3DCwW/
Your best posts
@hubspot
1.0x medianstory-openskit
The video mimics a recognizable Bravo-style reality TV confessional featuring Summer House star Kyle Cooke to subvert typical B2B software ads. Grounding technical AEO marketing in his known personality and brand (Loverboy) made standard corporate advice feel entertaining and culturally relevant.
Steal this: Parody a reality-TV confessional format with a known industry figure to pitch technical B2B features through entertainment.
@hubspot
1.0x medianpattern-interrupttalking-head
The creator uses high-energy, relatable reactions alongside visible physical products to humanize technical B2B software. Framing AI search optimization through a personal business check-in keeps the sponsored message authentic.
Steal this: Screen-test your brand's AI search visibility live on camera with expressive, unscripted reactions.
What is beating you
@_socialjack_
32,026 followersER 0.37%@_socialjack_
5.27x medianquestionvoiceover-broll
It taps into industry anxiety around AI by affirming the irreplaceable value of human trust and physical presence. The visual contrast between an isolated phone booth and warm, interpersonal home showings creates strong emotional resonance.
Steal this: Position yourself against AI automation by showcasing high-touch, human-only aspects of your service.
@_socialjack_
4.51x mediancalloutlisticle
The video instantly hooks gym owners with a targeted, high-value listicle format. Alternating between relatable gym b-roll and colorful motion graphics kept retention high throughout the tips.
Steal this: Lead with a clear, niche-specific listicle hook and alternate stock footage with animated 3D icons.
@jjluizgomes
17,155 followersER 0.11%@jjluizgomes
2.68x medianpattern-interruptskit
Deepfaking fierce political rivals Lula and Bolsonaro onto models strutting in Powerpuff Girls shorts and high heels created instant comedic shock value. The surreal juxtaposition prompted massive cross-political sharing and meme engagement.
Steal this: Face-swap polar-opposite public figures or rivals into an absurd, synchronized comedic walk.
@jjluizgomes
2.26x medianpattern-interruptselfie-video
The visual thirst-trap presentation immediately grabs attention with strong physical appeal. The ultra-short 1.5-second duration causes viewers to loop the video multiple times before scrolling, heavily boosting algorithmic retention scores.
Steal this: Post ultra-short, under-2-second visually striking loops to force automatic replays and maximize completion rate.